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Pós Logística e Distribuição Pós Varejo e Mercado de Consumo Pós Inteligência de Mercado Pós Administração Estratégica Pós Gestão de Negócios Pós Gestão de Vendas e Negociação Pós Gestão Estratégica de Marcas

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The purpose of this article is to assess the evolution of the Brazilian supermarket sector over the last few years and to put a value on the importance of total store area and total number of employees as means of explaining the revenue growth of the 150 largest groups. With an application of multiple econometric regression, one can see that the Brazilian supermarket sector has entered a new phase. The results allow to verify the importance of sales area when it comes to explaining revenue growth during the 90s and the reversal of this phenomenon as from the 2000.

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