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In the current Brazilian economy, similarly to what occurs in some other developing countries, the wholesale, retail and services sector is the most important one, accounting for some 50% of Brazil's GDP. Among the many services it supplies, commercial activity stands out, more specifically the retail trade, whose relevance is not only due to its immense economic importance, but also to its being the final supply chain link. Thus, thanks to its direct contact with consumers, the retail trade serves as an indicator of the trends of the consumer market and of the distribution of goods in general.

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